Council on Medical Student Education in Pediatrics

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COMSEP Meeting in Ottawa, ON

Poster Presentation:


Preceptor Pearls: A medical education email marketing campaign for faculty development

Authors:
Meghan D. Treitz,University of Colorado School of Medicine,Aurora,CO,Janice L. Hanson,University of Colorado School of Medicine,Aurora,CO


Background:

Faculty development is increasingly difficult in the pediatric clerkship due to numerous preceptors, time constraints, and sites.  In addition to offering traditional faculty development workshops, we decided to use a marketing approach to faculty development.  We created Preceptor Pearls, a series of emails using infographics and other professional images to promote high quality education. 



Objectives:

To describe the development, implementation, and evaluation of an innovative tool for marketing medical education to clinical preceptors. 



Results:

Our email marketing campaign currently has 355 subscribers.  The average email open rate as calculated by MailChimp is 35%, compared to the “Education and Training” industry average of 14%.  Of interest, some content can be read in many email servers without clicking to open the email.  This is true of the brief 10 second tips, which we observed to have a slightly lower open rate.  To date, only 2 individuals have unsubscribed.  Survey revealed:  94% of preceptors identify something specific learned (all different responses), 81% report trying something new as a result of the email campaign. 

Discussion:

Preceptor Pearls is an integral part of our multi-pronged approach to faculty development.  We actively reach over 125 preceptors twice per month.  Preceptors have reacted positively towards the campaign and have reported increased knowledge in evaluation and teaching of students and have incorporated new strategies into clinical teaching.